The Impact of the Image: How Graphic Design Can Elevate Your Brand

If you’re an entrepreneur trying to start or grow a business in 2022, you need a way to stand out from the competition. With nearly 100,000 new businesses in 2021 in Australia alone and that number rising every year, saying you’ve got your work cut out for you is one hell of an understatement. At FMD, we can confidently say that we offer some of the very best brand design Melbourne has to offer.

Outstanding graphic design has never been more important in marketing. In this blog, we look at why graphic design matters so much and how you can use it to take your brand head-and-shoulders above the rest.

Our Visual Digital Culture

Everywhere you look in 2022, people are relying on visual imagery to communicate complex ideas and messages. The old saying that a picture is worth a thousand words has become a mantra of the marketing industry. If you need hard evidence, just take a look at NFTs. One of the most significant innovations of recent years, the NFT market is forecast to reach $35 billion in 2022, and it is a market that runs on imagery. The explosion of short form videos on platforms like TikTok is another example of our increasingly visual culture.

Capture Your Audience’s Attention

Studies have shown that it takes about 50 milliseconds for someone to form an opinion about your company from your website. Needless to say, that first impression is created almost exclusively by graphic components.

Symmetry, colours, typeface, the spacing and layout of text – all these things contribute to a customer’s first impression. Once that impression has been formed, it is exceedingly difficult to get someone to revise their opinion. Attractive, professional, eye-catching design can instil confidence and appeal before your prospective customer has read a single word.

Establish Your Brand Identity

Once you have caught your audience’s attention with an ad or website landing page, you can use graphic design to construct the identity you want for your brand. Using consistent, recognisable visuals, you can build your brand identity layer by layer. Using photos, artwork, videos, and graphs, you can tell the story of your business in a way that connects with your target audience, building confidence and cultivating a coherent identity that consumers understand and identify with.

How First Move Uses Expert Graphic Design to Get Results

Our team of skilled, talented creative designers takes the messages and tone you envision for your brand and translates them into arresting visual narratives. Our end-to-end service includes logo design, website building and maintenance, Google Ad campaigns, video production, infographics, and much more. We combine visual art, psychology, and technology to bring your brand to life and guide your audience towards the outcomes you want for your business.

Contact FMD Today

We have helped thousands of businesses harness the power of graphic design to achieve their business goals. To find out how we can take your business to the next level, get in touch today.