The Cost of Website Maintenance in 2022

With 2021 shrinking in the rear-view mirror and 2022 opening up ahead, this is the perfect time to stop and reflect on the whirlwind of change that has borne us along for the last 12 months and where it’s landed us. It’s still a confusing time, but one thing is very clear: in 2022, every business is an online business. Everyone, even brick-and-mortar stores, now accept they need an online presence if their business has any chance of surviving.

And yet, when it comes to investing in website maintenance Melbourne wide, Melbourne entrepreneurs still often try to get by with the bare minimum. Mostly, this is down to not understanding the costs involved. After all, the internet is faster, more accessible, and more affordable than ever before, so where is all that money going? In this blog, we break down the costs of running a website in 2022.

Size Does Matter

This basic rule applies to everything affecting the cost of web maintenance. To put it plainly, the more your website does, the more it will cost. If you’re a sole trader with a blog or online portfolio, you could easily get away with paying $30 a month or less in total website costs. However, the more traffic you host, the more functions and landing pages you offer, and the more multimedia your website uses, the more you will pay. If you’re a larger online store, you can expect to be paying well over $1000 per month.

Web Hosting

Setting aside the technical details, it’s easiest to think of web hosting as digital real estate. All the files and data on your website do actually need to be stored on a physical server somewhere, and those servers are owned by hosting providers, who rent out space on their servers to website owners. Shared hosting or WordPress hosting can cost under $5 a month, while dedicated web hosting – where each website gets its own dedicated server – can cost hundreds.

SEO & Digital Marketing 

Search engine optimisation (SEO) is any method used to make your website appear higher up in search results, thus helping audiences discover you. When done well, this is a highly effective way to draw customers, especially when it’s used alongside other forms of digital marketing.

You can attempt to do this yourself, but unless you have some experience and a team of digital experts working with you, the results are likely to be underwhelming. An experienced agency like FMD can put together a digital marketing plan that includes SEO, PPC, Content Marketing, or any combination of digital tools to suit your needs and budget.

Technical Support

If something goes wrong in the backend of your website, you want to know there’s someone you can go to for help. Depending on the server and the plan you’re on, this could be a live web chat, phone service, community forum, or email system. All providers will provide some level of support, but many will charge extra for priority service.

And So Much More…

We have only covered the absolute basics in this blog – we haven’t even touched on important elements like payment gateways, security plugins, or website design – but hopefully, you now have a better understanding of the many factors that contribute to the total cost of website maintenance.

Contact FMD

At FMD, we have helped thousands of businesses optimise their websites to achieve their business goals. To find out how we can help you get the results you’ve been looking for, get in touch today.