The Benefits of Web Dev For Businesses

In the digital world, nothing is more off-putting than a poorly developed website. It’s like a shop having a leaking ceiling, dampening the mood and creating a horrible first impression for your customers.

Integrating good web design is pivotal when it comes to influencing people’s feelings toward your brand. A Stanford report found that 75% of people judge a company based on how their website looks … with a further 94% saying that web design is the reason for them to mistrust a website. 

If you’re looking for the best website maintenance Melbourne, and the world, has to offer, then this is the blog for you. First Move explores why spending a little extra time and money on developing a seamless UX is worthwhile for the long-term success of your business.

Build Credibility And Establish An Identity

Businesses must first establish a genuine connection with their audience before people can trust enough to buy from them. 

If you’re a new business, and you don’t have a website – consumers are more than likely going to think you are selling an inadequate product or trying to scam them. However, if you have a website, you can build credibility and establish a proper brand identity with the following elements:

  • A contact page
  • An about us page
  • Reviews
  • Testimonials

By adding these on your website, you give your brand a human element that customers can relate to, and therefore trust as a legitimate business. Your brand’s mission, vision, and values are all excellent ways to establish a personality that people are more likely to trust and remember

Building Brand Recognition

Establishing a brand identity is one thing, but forging brand recognition is essential if you want your business to stick around. 

Brand recognition relates to consumers recognising and recalling your brand. Some of the best brands do this with something as simple as an emblematic apple or tick. 

Your website should act as a home for all your branding. As you build recognition across your social media channels, you want to use your website as a hub so people can then get a better understanding of your business’s identity. The more people see your website, the better they can recall your brand. The more they recall your brand, the more trust you will build with potential buyers. 

Drive Sales

With a website that offers an easy user experience and is formatted correctly, customers are more likely to visit your page – and those visits turn into profits. 

As we continue through a global pandemic where people became accustomed to turning to the internet to buy just about everything, having a well-performing website is a non-negotiable. Seeing as it takes people about 0.05 seconds to form an opinion on your website, ignoring the latest in web development techniques will leave you missing out on a huge portion of sales.

Why First Move?

Building functional websites that seamlessly integrate ecommerce applications is what the team at FMD thrive on. From web markups to coding, programming and database management – successful web development relies on the precise technical skill and up-to-date knowledge found here at FMD.

These are a plethora of benefits you’ll experience with good web development. Still unsure? Get in touch with First Move today and our team of UX designers and web developers will optimise your website while you focus on your business!