For over 20 years, Google Ads have been considered one of the most effective ways to advertise online. Businesses of all shapes and sizes have reaped the many benefits of advertising through Google, and are showing no signs of slowing down. 96% of brands are spending money on Google Ads, and a further 77% of marketers will increase their spend on Google Ads over the next 12 months, according to a State Of PPC report.
Google Ads is without a doubt the most popular pay-per-click (PPC) online network. And when people search for the best PPC agency Melbourne has to offer – they find First Move, poised to help them tap into niche, high-volume searches while generating leads and connecting them to a range of potential customers.
In recent years, misinformation has circulated the internet discouraging people from capitalising on Google Ads. In this blog, we pull apart 4 common Google Ad misconceptions that prevent businesses from experiencing the full range of benefits that come with online advertising.
The first mistake people make before doing their own research is believing that Google Ads are simply too expensive, and are only viable for large companies with impressive advertising budgets at their disposal.
This couldn’t be further from the truth – Google Ads are perfect for businesses of all shapes, sizes and budgets. They give you full control of how little or how much you want to spend, and let you decide exactly how much you’d like to spend per ad, per month, per week and per day.
Not only that, but a well-prepared campaign that’s regularly optimised allows businesses to reduce overall advertising expenses, while achieving a high rate of clicks.
Google Ads Don’t Work
One of the most common and easiest to debunk myths is that Google Ads don’t work. While some say that Google Ads are made to be skipped, ignored, or simply don’t work, in 2021, the Google Ad revenue amounted to approximately $209 billion US – an astounding figure for a service that supposedly doesn’t work.
The fact remains, a well-prepared and accurately targeted advertisement is willingly clicked by users. And with recent changes made to Google, these ads now appear as organic search results and call for the attention of more aware users willing to buy.
Set and Forget
There’s no one-size-fits-all approach to rebranding. It can be partial or total, depending on what your new brand needs and how much of the existing brand you can afford to lose.
There are a wide range of different strategies that require the conjoined efforts of a fully-fledged marketing team.
I Can Manage On My Own
Running a campaign on Google Ads isn’t a walk in the park and requires specialist knowledge of the advertising platform.
This doesn’t mean that it’s impossible to run a Google Ads campaign on your own – but there are many circumstances when we recommend hiring an experienced agency to run the campaign for you.
Hiring specialists means you don’t waste money or time to learn from your own mistakes. Not only that, but agencies are up to date with all the intricacies of the advertising industry and are trained in understanding the traits of the competition and how to outperform them.
Target Your Google Ads With First Move
Basically, don’t listen to the myths. Using Google Ads works, and is one of the most powerful ways to target a specific demographic and connect with potential customers. If done correctly, advertising on Google can generate an immediate response from your customers and increase the number of visits to your website.
Get in touch with First Move Digital and our paid ad specialists will get straight to work on bolstering your strategie(s) to achieve the best results and returns possible!