The world of content creation is ever-evolving, and as new social media platforms like TikTok and new social features like Instagram Reels continue to grow in popularity, trends in video creation have evolved at a faster rate than ever before. Short form content is the new king of social media trends, and has become a valuable marketing tool, utilised by businesses around the world.
What is Short Form Video?
You may have seen those short and snappy videos around on social media – generally, they go for no longer than a few minutes. These engaging videos sometimes reach millions of viewers. In fact, the tendency for these short form videos to reach a large number of people around the globe has inspired a new term – viral videos. The reason that these videos go viral is that they have the ability to grab attention, and most importantly, retain it for the full duration of the video.
The Benefits of Short Form
Short form content is king for good reason! Not only does it have the power to reach more viewers, even those with a short attention span, it makes your content seem more authentic and genuine.
Short-form content is also highly shareable, as platforms like TikTok and Instagram have made it easy to directly send content to friends or family or post it to your Instagram story. Apart from receiving likes and having a favourable position in the algorithm, sharing content is responsible for making these types of videos go viral, sometimes worldwide.
How You Can Create Short Form Content
Now that you know how valuable short form content has become in the marketing world, it’s time to try it yourself! Here are some ideas to get you started. Keep in mind that your content will need to be tailored to each social media platform that you plan to post it on.
Non-Pushy Advertisements or Client Testimonials
Create short advertisements for each of your products or services and make them seem as authentic as possible by avoiding the classic pushy techniques and taking a more personal approach. An easy way to do this is by creating client testimonial videos. Client testimonials seamlessly blend with other videos created by ordinary users on platforms like TikTok, because review or promotion videos are generally quite popular. With a feed of these types of videos popping up regularly, your client testimonial video won’t immediately stand out as an advertisement.
Educational or Quick Tips
When videos are short and snappy, people love to learn! Educational or quick tip videos that are related to what you’re selling or the service that you’re offering can go a long way. Viewers are more likely to want to learn more about your business and trust you to deliver a reliable service.
Meet the Team or Behind the Scenes
Make a quick behind the scenes video to show how your business is run, or create a fun video introducing your team. This type of content brings personality and a sense of human connection to your business, making viewers feel included in what you do.
Keen to Learn More?
If you’re feeling inspired by the rise of short form content and want to make the most of the trend, get in touch with FMD today to discuss what we can do for you.