When it comes to marketing, how do you know whether Google adwords or SEO efforts are going to create more success for your business? Before you hire Google adwords management Melbourne located, there are some tips and tricks you can utilise to take on the competition and come out on top. Local SEO is crucial for smaller businesses in particular, where local SEO prioritises appearing in SERPs in a specific location. This strategy relies on marketing a brand, services and products to local customers and leads.

It’s therefore paramount for a business to optimise its local SEO as this will in turn create more leads, website traffic and conversions. Read on for our top tips on how to tackle local SEO and let it help you make your business successful.

CREATE A GOOGLE MY BUISNESS ACCOUNT

This is probably the most effective way for your business to rank higher on Google Maps in addition to gaining visibility in Google Search local results. Once you have set up a Google My Business account and verified ownership, you can then get on with providing accurate and up-to-date information. This can include your logo, accepted payment methods, services and/or products you sell, hours of operation and lots of images. Ask customers to leave reviews, respond to those reviews, and publish posts to your Business Profile using the GMB dashboard.

GET REGULAR REVIEWS

Not only does a glowing review optimise your GMB presence but it also alerts other customers to your business and encourages them to interact with you. Ways to get customers to leave reviews are: ask them at the close of a sale, ask in a post-purchase email or text, and respond to existing reviews in a professional way, even when a customer is registering a complaint!

CREATE CONTENT FROM LOCAL NEWS STORIES OR EVENTS

A hot topic in the local community is a great issue that speaks directly to the people who will be using products and services in your area. This is a fantastic way to grab customers’ attention. Strategies could include: creating video content promoting local charities or causes that your business supports, writing blog content about local news stories, events or activities, or setting up location-specific web pages on your website with content that services different parts of a region.

ESTABLISH LOCAL KEY WORDS

The keywords should be relevant and specific to local customers. Google’s Keyword Planner enables you to filter keyword searches based on location, so, you can see what words are popular in order to create lists of locally relevant words that should be targeted. Make sure to include hotspots and region-specific landmarks.

OPTIMISE FOR MOBILE

Some tips for this are: use big fonts that are easy to read, create and design intuitive UI for great UX, use copy and images sparingly and don’t go overboard, and ensure that your website is able to load quickly.

MAKE SURE TO OPTIMISE FOR VOICE SEARCH

More and more people are using the voice search function when searching for things online. Therefore, it’s crucial for local SEO to be optimised for how people ask questions when they are speaking into their devices, as this will differ to what they type out in a search bar. Use of long-tail keywords is common for voice search, so SEO should be adjusted to fit a more conversational tone when someone is speaking.

Hopefully, this list gives you a jumping-off point when it comes to tackling local SEO in-house. You never know when Google will introduce new features or change the way it works with rankings, so it’s always good to stay ahead of the game and keep up to date with a landscape that is changing rapidly.