SEO or Search Engine Optimisation is a service that improves your search engine rankings to drive organic traffic (not from paid advertising) to your website. Without some form of SEO you will be virtually invisible in the online world. SEO starts from your website development and extends to every aspect of content creation we do here at FMD.
There are over 67,000 Google searches conducted every second. That’s a whopping 3.5 billion searches a day, or 1.2 trillion a year, worldwide. It’s time to take advantage of these numbers.
At First Move, we’ve worked hard to establish detailed search engine optimisation strategies that deliver long-term, tangible results. From the outset, we undertake careful research on your competition, track high volume keywords and implement essential backend technical details to ensure your campaigns get the attention they deserve.
The first step to unlock the true potential that SEO can provide your business is to understand what it actually is. SEO or Search Engine Optimisation is the process of improving the quality and quantity of traffic being directed to your website or web pages from search engines.
To provide a successful SEO outcome, you need to provide a range of ‘off’ and ‘on’ page solutions with a long term view in mind.
On-Page SEO is a balance between giving the correct information to search engines without compromising the knowledge that your customers are reading on the page. It involves strategies that will develop and enhance your website’s search engine results. We use structural changes to your website, code revision (like HTML tags) and the optimisation of relevant keywords across your content. All of these methods can work together to enhance the quality of your site, so that search engines can rank your content and site higher.
Off-Page SEO techniques are anything that’s used outside of your site to improve these rankings signals. Improving the off-page qualities of your website is an important step that needs to be considered if you want to create an impactful change in your business. Improving your off-page SEO can directly impact your search engine ranking, increasing the popularity and relevance of your site. The most common way to do this is to use backlinking. Backlinking is the process of linking or promoting your website on other platforms and pages; by doing this, you’re essentially ‘vouching’ for your website’s content quality. It’s important to realise that search engines are always looking for genuine content that promotes relevant business; by backlinking, you can provide these search engines with a reference of sorts to back up your website’s quality.
Technical SEO is a catch-all bin for SEO improvements that don’t fall into the other two categories. These changes have to do with the behind-the-scenes code on your website. This can include enhancing and improving specific technical characteristics like a secure connection, responsive design, or a fast loading time.