SEM or Search Engine Marketing is an umbrella term for combined SEO, PPC and social media management tactics that works together cohesively. SEM campaigns can include, but are not limited to, Google Ads, Youtube Ads, and Gmail Ads. SEM uses the analytics from all channels to test and refine your reach and influence.
There are over 67,000 Google searches conducted every second. That’s a whopping 3.5 billion searches a day, or 1.2 trillion a year, worldwide. It’s time to take advantage of these numbers.
At First Move, we’ve worked hard to establish detailed search engine optimisation strategies that deliver long-term, tangible results. From the outset, we undertake careful research on your competition, track high volume keywords and implement essential backend technical details to ensure your campaigns get the attention they deserve.
The first step to unlock the true potential that SEM can provide your business is to understand what it actually is. SEM or Search Engine Marketing is very similar to SEO or Search Engine Optimisation, with the difference being that SEM focuses on paid advertising. In contrast, SEO bases its strategy on organic search activities.
SEM is a digital marketing strategy used to increase the visibility of a website in search engine results pages of SERPs. In SEM, advertisers only pay for impressions that result in visitors, which can essentially determine how many new visitors can clearly find your site and its products. With each additional visitor exploring your site, your website’s rankings will continually improve organic search results.
SEM, unlike PPC advertising, can reach your consumers when they are open to new information. Providing an uninterrupted experience for your customers’ online scrolling and searching. Unlike SEO and other avenues, SEM can provide you with immediate results. It’s by far the fastest and more effective way to drive traffic to your website.
How Does SEM Work?
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
From our end, we’ll be working on relevant keyword research that relates directly to your brand, finding the perfect geographic location to display your ad and creating a text-based ad to display in search results. All of these steps will provide your SEM strategy with backed results.
Let’s say that you are a customer looking for a product or service online. You go to a search engine and type in your search terms/ keywords. In the search results that appear, you’ll see various company ads whose keywords match your search. These ads are what we refer to in SEM strategies.
These ads appear in widespread locations on the search result page and are highly relevant to the specific search entered. Because of the high level of relevance these ads create, it means that your customers are going to be much more likely to click on them and visit your online store.