Paid Social Media Management or PSMM is a branch of pay-per-click advertising that focuses on social media platforms such as Facebook, Instagram, LinkedIn, and TikTok. PSMM enables you to extend your digital reach by utilising the most popular social media platforms of the moment, to capture the interest of potentially hundreds of thousands of users.
Selling your products and services is likely your top priority. Trust us when we say the real social media marketing heavy-hitters are the ones that build a brand their audience loves. The modern consumer wants their business dealings to be a two-way street and tend to shy away from the hard sell.
By really honing in on what makes your brand unique, we’ll build a digital persona that encourages engagement, and in return, builds trust with your client base – existing and potential. First Move can create an end-to-end sales journey for your potential clients and also present them the opportunity to engage with your posts and build a real relationship with your business.
We’ve got that technical mindset that pushes boundaries
While our SEO technicians are busy working magic around Google algorithms, our social media marketing experts are hands-on calculating and refining strategies that position brands at the forefront of their industry online.
From the outset of the process, we sit down to get to know all about who you are, what you want to achieve and the customers you’re looking to attract.
We then use this data to generate targeted social media marketing campaigns that deliver maximum bang for your buck, with detailed analytics on how your spend is converting to engagement, clicks and conversions.
WHY YOU SHOULD CARE?
- At the end of 2018, Facebook had 2.32 billion monthly active users
- 90% of social media users have already used social media as a way to communicate with a brand or business
- 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree
HOW CAN WE HELP
- Create all content and send to you for review
- Set Up Ads
- Create Ad groups and target audiences
- Create Ad copy with split testing
- Images for social campaigns
- Regular monthly reports
- Statistical reviews
- Ongoing optimisation of ad copy
- Audience targeting
