Pay-per-click or PPC refers to digital marketing campaigns where advertisers pay based on the actual traffic their ads generate through clicks. PPC is a fast and more effective way to generate leads. For a small fee your ads will find your targeted audience, all the while appearing at the top of the search engine results in your field.
We know the biggest concern for small businesses is trying to overtake your competitors. Not to mention, the hurdle of finding interested audiences, and accessing them when they’re the most active online. With Google and social ads, you’re given the opportunity to tap into niche, high-volume searches that are relevant to your brand.
With helpful insights from our expert team, your brand can enjoy end-to-end PPC management that delivers you the best bang for your buck, with maximum results across the board. We don’t like reading red numbers either, so you can trust you’ll be seeing those green digits through transparent, honest reporting that reflects our objective for outcomes.
Should you choose SEO or Google Ads?
This is one of those “how long is a piece of string” moments, but essentially, no strategy works better than one that combines these two powerful channels. However, if you’re after quick, tangible results, Google Ads allows you to take up top positions on Google search results pages, without having to wait it all out. In comparison, search engine optimisation offers long-term brand exposure and quality-driven results that require maintenance and hard work for a significant period of time.