Pay-per-click or PPC refers to digital marketing campaigns where advertisers pay based on the actual traffic their ads generate through clicks. PPC is a fast and more effective way to generate leads. For a small fee your ads will find your targeted audience, all the while appearing at the top of the search engine results in your field.
We know the biggest concern for small businesses is trying to overtake your competitors. Not to mention the hurdle of finding interested audiences and accessing them when they’re the most active online. With Google and social ads, you’re given the opportunity to tap into niche, high-volume searches that are relevant to your brand.
With helpful insights from our expert team, your brand can enjoy end-to-end PPC management that delivers you the best bang for your buck, with maximum results across the board. We don’t like reading red numbers either, so you can trust you’ll be seeing those green digits through transparent, honest reporting that reflects our objective for outcomes.
So, let’s take a closer look at what PPC is and why it can impact your businesses success in such a significant way. PPC or pay-per-click refers to digital marketing campaigns where advertisers pay based on their ads’ actual traffic through clicks. It’s essentially a faster and more effective way to generate leads and connect you to a range of potential customers. By partnering with a PPC agency, you’ll see your website appearing at the top of the search engine results in your field, meaning easy accessibility for your customers. Using PPC advertising is one of the most powerful ways to target a specific demographic and connect with potential customers. If employed correctly, this form of advertising can generate an immediate response from your customers and increase the number of visits to your website.
Should you choose SEO or Google Ads?
This is one of those “how long is a piece of string” moments, but essentially, no strategy works better than one that combines these two powerful channels. However, if you’re after quick, tangible results, Google Ads allows you to take up top positions on Google search results pages without having to wait it all out. In comparison, search engine optimisation offers long-term brand exposure and quality-driven results that require maintenance and hard work for a significant period. If you’re worried about maintaining these ads, don’t worry; partnering with an AdWords management team in Melbourne can mean you don’t have to sweat the small stuff and focus on your business’ progression.
What way can you use PPC?
Search is based on paying for keywords related to your brand. This can be a single keyword or selected terms related to who you are as a brand.
Display ads are visually based and have a solid call to action to get people to click through to your website. The placement of these display ads is based on your keyword selection.
Shopping ads are used to put your product in front of people that want to see it. Google shopping is one of the leaders of product purchases. You have to make sure all product descriptions are optimised with keywords to show when searched for. Otherwise, your customers will be searching in the dark for your products.