Digital marketing builds upon traditional marketing techniques by adding SEO, PPC, Adwords, and SEM to present a holistic brand effort. Each brand is different, but if you’re not sure how to move forward, our digital marketing strategy services can help you refine your purpose and develop a powerful web presence.
SEO or Search Engine Optimisation is a service that improves your search engine rankings to drive organic traffic (not from paid advertising) to your website. Without some form of SEO you will be virtually invisible in the online world. SEO starts from your website development and extends to every aspect of content creation we do here at FMD.
SEM ( Search Engine Marketing)
Search Engine Marketing or SEM is an umbrella term for combined SEO, PPC and social media management tactics that works together cohesively. SEM campaigns can include, but are not limited to, Google Ads, Youtube Ads, and Gmail Ads. SEM uses the analytics from all channels to test and refine your reach and influence.
PPC (Pay Per Click)
Pay-per-click or PPC refers to digital marketing campaigns where advertisers pay based on the actual traffic their ads generate through clicks. PPC is a fast and more effective way to generate leads. For a small fee your ads will find your targeted audience, all the while appearing at the top of the search engine results in your field.
PSMM (Paid Social Media Management)
HOSTING & MAINTENANCE
Hosting is more than just a catchy domain name, it’s somewhere to store the contents of your site and ensure the continuity of your service. Hosting must be secure, high speed and provide substantial space and bandwidth, while website maintenance works behind the scenes to safeguard your site from common problems and security issues. FMD provides full service web hosting and maintenance services to ensure perfect customer service and brand reliability.