We at First Move Digital have worked hard to become the one-stop creative agency Melbourne businesses turn to for top-tier digital marketing campaigns. Now that all our hard work has paid off, we figured it was only fair to share some of the winnings. With that in mind, we are proud to announce the release of “Your Digital Marketing Handbook,” a totally free, downloadable resource produced right here in Melbourne by our very own crack team of digital marketing ninjas.
As the title suggests, this Ebook is intended to cut through some of the confusion that so often surrounds this industry and guide you along your way, like a torch that translates jargon and googles acronyms for you. Here, we’ve put together a quick glimpse of what’s inside, because we know that in today’s world there are a lot of demands being placed on your time and attention – that’s kind of what digital marketing is all about.
Simply put, your brand is how your customers perceive you. Your name, logo, the voice presented through your website content, advertisements, and interactions with staff; all of these go into creating your brand. Digital marketing is an effective way to curate your brand and ensure it appeals to your ideal audience.
“A good brand is like a celebrity – it should be recognisable, memorable and full of personality. Customers should want to associate with your brand.”
Web development refers to the technical engineering that goes into creating a website. But hold on, you’d think with WordPress, Shopify, Squarespace, and all the other web building platforms out there, anyone could build their own website, right?
Well, yes and no. In 2021, every business does have a website or at least a web presence of some sort. With so many businesses all vying for their attention, the question is how to make yours stand out.
“Did you know that if your site takes more than three seconds to load you will lose 53% of users? A catchy domain name and high-quality hosting will help capture your would-be customers’ attention.”
That’s why it’s so important to have someone who really knows what they’re doing working on your web dev (pssst, that’s industry talk for “web development.” Told you we’d look after you).
Search Engine Marketing or SEM is an umbrella term that covers Search Engine Optimisation (SEO), Pay-Per Click advertising (PPC), and social media management. SEO is the practice of using keywords, backlinking, manipulation of your website’s code, and a variety of other tactics to ensure your website appears prominently in web searches. SEM campaigns often incorporate ads on Youtube, Google, Gmail, and other platforms.
“From your URL, to your page titles, to the quality of the content on each and every page, search engine marketing requires careful research, well placed keywords and original content.”
It Doesn’t End There
We’re already out of space, but if this little snippet has piqued your interest, we strongly encourage you to download the full Ebook for free. Some of the other topics we didn’t have time to cover in this blog but which are covered in the Ebook include…
- Graphic Design
- Photography and Videography
- UX/UI (User Experience/User Interface)
- Web Hosting & Maintenance
Don’t Wait to Get in Touch
You’ll find a lot of useful information in our Ebook, and we really do suggest you give it a read. But for expert advice tailored to your business, why not get it straight from the horse’s mouth? Head to the Contact section of our website to find out how FMD can help give your business the edge it needs to succeed.