How To Write A Blog Worth Reading

When surfing the web, chances are you’ve encountered a blog – maybe you’ve even had a go writing one yourself.

From personal to technical, instructional to promotional – blogs allow us to share unique insights, thoughts, and stories online about absolutely anything we like… and we mean anything! From painting and plastering to professional people watching, you name the activity and there’s most likely a blog tied to it.

Each month, around 409 million people view more than 20 billion pages that contain blogs – so how exactly do you write a blog that will be worth reading?

While there’s no definitive rule book, there are a few tried and true methods that will help you write a blog that people will actually want to read. So if you’re looking to optimise your webpage and equip it with the best content creation Melbourne – nay, the world – has to offer, then we recommend the following tips.

Plan Your Journey

Before you begin tapping away at the keyboard, it helps to have a solid plan on what you’re going to write about. Many bloggers skip out on this stage, and while ‘winging it’ may get you to an end product, doing a little homework before writing will save you a lot of time and backspacing along the way.

A plan may look like a few subheadings and dot points, or maybe a full-blown mind map – whatever way works best for you. Plan your blog and you’ll thank yourself later.

Do Your Research

Research forms a huge part of a blog’s planning. And while you should never look too much into a blogger’s search history – there is a wealth of information out there to help you write an informative blog worth reading.

In saying that, always check your facts. The web is rife with half-truths and loose sources – so be sure to triple check for misinformation and always be transparent with your facts!

Now, the Writing Part

Once you’ve put a good amount of planning and research behind you, you can then get busy writing. But where do you start? A memorable headline? Or maybe you have a tidy conclusion in mind from all the planning you’ve done? The reality is, there is no right or wrong way. Lean towards whichever direction feels more natural.

If you’re stuck on what headline to write, there are two main approaches you can take. Either decide on your final headline and then write the rest of your post using your headline to structure your outline, or write your blog post with a rough title and see what works when you’re done.

Similarly, there are two main approaches when writing the body text. You can either sit down and write an entire draft in a single sitting, or you can chip away at it gradually over time.

Again, there is no right or wrong answer here – only whatever works for you.

Edit and Proof

Now you’ve got your body of work – it’s time to whip out the red ink and trim the fat.

Reread your draft to see if your content is well-organised and flows coherently. Don’t be afraid to make cuts here, because anything that doesn’t flow for you, certainly won’t flow for the reader.

Once you’re happy with the overall flow of your blog, reread one more time to look out for surface errors such as spelling, grammar, and punctuation mistakes. Perhaps send your blog to a colleague to get a fresh set of eyes on it, chances are they will pick up on something you missed!

Need to Know More?

Our team of copywriters has years of experience producing hundreds of blogs on all kinds of industries.
Give them a challenge and sit back to enjoy the increase in sales, subscribers and conversions that blogs can bring.