“A talent for following the ways of yesterday is not sufficient for improving the world of today.”
Things have changed a little since 307 BC, when King Wu-ling made this astute observation, but change itself has remained a constant. And in 2021, things are changing faster than ever before. As technology continues to advance exponentially, Wu-ling’s statement becomes more pertinent by the minute.
Nowhere is this truer than in the realm of marketing. The businesses that succeed today either have a committed and talented digital marketing team in-house, or they are willing to invest in outsourcing one. For digital marketing strategy, design, and content creation that includes web development and SEO services, Melbourne businesses turn to First Move Digital to get results.
Can’t I Do My Own Digital Marketing?
In some ways, the ubiquity of the internet has made it easier than ever for a relatively small business to create far-reaching, highly effective marketing campaigns. In a world where more people have access to a smartphone than they do a flushing toilet and every teenager has their own, carefully curated web presence across multiple channels, you could be forgiven for thinking that any kid with a laptop could manage your digital marketing.
But in practice, it’s nowhere near that simple. True, the tools to project your brand and product to the ends of the earth are highly accessible, but knowing which tools are best suited to your particular purpose and how to best use those tools to generate the outcomes you want requires a highly specialised skill set and usually a large team of people.
And there’s another issue. The accessibility of these technologies means that there is an unprecedented amount of marketing material out there. “The digital landscape is constantly changing, with sometimes daily algorithm updates across multiple platforms. The issue is not every update is relevant to each business. We have our finger on the pulse, making sure our clients are across the changes that will directly impact their marketing.” Says Stephanie Babinczky, FMD’s head of Content.
Staying Abreast of Change is a Full Time Job
Any successful business owner knows that keeping up with changes in their given industry requires a huge investment in time and money. Whatever product your business sells, you won’t last long if you can’t keep pace with your competitors, and that means actively educating yourself on the latest developments.
If you opt to handle all your digital marketing yourself, you’ll need to keep up with the changes happening in two industries rather than one, and many business owners find themselves treading water attempting to do just that.
Gain Control Over Your Digital Marketing
There is a natural tendency among business owners to want to manage every aspect of their operation, and it’s easy to see how handing over the reins of your digital marketing to an external agency could seem like too great a relinquishment of control. But as businesses grow, selective delegation becomes key. You want to be working on your business, not in it.
How FMD Works With Your Business to Get Results
Working with FMD’s team of skilled professionals takes the guesswork out of digital marketing. We approach every client as a partner and every project as a collaboration. With FMD, you retain autonomy over your business, and it is important to us that you feel ownership over the voice and image we project to the world.
Crucially, we keep pace with the rapidly changing digital landscape and pivot our strategy to your advantage, giving you the breathing space to focus on growing your business.
Contact FMD Today
Don’t wait another day to put your business ahead of the competition. To find out how FMD can help your business shine, contact us today.