If you’re trying to run a business in 2021, you’ll know that a good-quality website is indispensable. If you’ve been at it for any length of time, you’ll also know that building the website isn’t even half the job. The real work is in maintaining it; fixing broken links, updating FAQs, dealing with security threats, and improving customer experience are all non-negotiables if you want to keep attracting customers, making sales, and strengthening your brand image. When it comes to website maintenance Melbourne-wide, entrepreneurs are turning to outsourcing agencies to do the meticulous work required.
Outsourcing Vs. DIY
With so many web-making platforms out there and an increasingly IT-savvy workforce, you might reasonably ask why you can’t manage all this within your own team. And if you have a dedicated team for web maintenance that is well trained and highly resourced, it is possible. The main issue is that there is a huge amount of labour involved, with many moving parts, and most businesses simply find that the costs of trying to do everything themselves far outweigh the benefits. In the end, outsourcing to an established, reputable agency can save you time and money, not to mention stress.
What’s Involved in Good Website Maintenance?
If you haven’t had to run a business website before, you might not realise quite how many processes are involved. It’s also worth pointing out that the bigger your website is and the more functions it is required to perform, the greater the amount of work you will need to do to keep it running smoothly.
Security management is probably the most crucial element of website maintenance, as the consequences of a security breach can be devastating, not just for your business but also for your customers. Just as it has never been easier to create a website and pay portal, it has also never been easier for hackers to find weaknesses in your system and exploit them for their own gain. And unfortunately, there are thousands of hackers out there looking for just this opportunity. Don’t give them the chance. You need an experienced web maintenance team to keep your assets and your customers safe.
Improving website speed is a maintenance step you should be running regularly. Delays of just one second can result in a 7% reduction in conversions. Using the latest monitoring tools will ensure you get updates with information about how your website is running, and a skilled maintenance team will be able to analyse any issues and promptly bring your site up to speed.
Fixing broken links is something else you want to jump on quickly. If your customers get all the way to checkout and aren’t able to purchase the products they’ve chosen, not only do you miss out on that sale, but it’s very likely you’ve seen the last of that particular customer.
These are just a few of the bare essentials; other, more proactive maintenance steps, such introducing new features and constantly striving to improve the customer experience, are what will help your business stand out from the competition and ultimately allow you to grow. By outsourcing this important but laborious work to another agency, you give your team the time they need to do what they’re best at.
Why Choose FMD?
Using our extensive experience working with clients in diverse sectors and industries, FMD has built a name for ourselves as one of Melbourne’s leading digital marketing agencies and we have helped thousands of businesses find their voice and their feet. We offer a personalised service and work tirelessly to deliver work that our clients are proud to put their names on. To find out how we can help your business, get in touch today.